Diddy’s business venture at risk after new case emerge

Sean “Diddy” Combs’, who has been behind bars at Metropolitan Detention Center in New York City, could lose his business venture after a new sex trafficking case was filed against the rapper.

The rapper, who launched his gin brand back in 1998, according to Rolling Out, could lose it completely as the music mogul and Gordon’s gin and Baileys maker Diageo are now said to be exploring a sale of Cîroc Vodka.

For the unversed, the 55-year-old rapper and Diageo ended their business relationship in June 2023 after Combs accused the company of racism and neglecting their business agreement.

The talks apparently come after Diageo settled a legal battle with Diddy, when he accused the firm of racism in its alleged neglect of his vodka and tequila brands.

He dismissed his lawsuits in January “without prejudice” and cut ties with the brands.

Since Diddy’s arrest in September on charges of sex trafficking, Diageo has been struggling to revive sales of Cîroc in China and Latin America.

However, a Diageo spokesperson declined to comment on reports by Bloomberg.

For the unversed, the rapper, who has been denied bail three times, is awaiting for trial in May 2024.

Sean “Diddy” Combs is facing severe charges of sex trafficking, racketeering and transportation to engage in prostitution.