2024 trends redefine viral culture: From ‘Demure’ surprises to Cucumber craze

Another year passed with tons of trends that circulated on social media and kept netizens engaged in fun and humorous way.

The viral trends also gave previously non-popular creators and marketers a way to get noticed in the eyes of their audience.

Very demure, very mindful

This trend was first started by Jools Lebron, who is a TikTok creator, in which a person acts like “reserved, modest, and shy” but with a jaw-dropping surprise.

Creators used this trend to do some exaggerated tasks or bold things and overlay the text over their reels, “Very demure, very mindful.”

Moreover, Dictionary.com named “demure” Word of the Year, as the impact of the trend was immeasurable.

Cucumber Recipe

A food influencer, named Logan Moffitt, went viral on social media in 2024 by sharing his cucumber recipes on his TikTok account @logagm, and due to his popularity he is also called the cucumber guy. Moffitt’s one of the videos almost hit more than 43 million views luring many people to try creamy cucumber salad.

Many internet users tried his special cucumber recipe, and it went viral to the extent that reportedly in grocery stores cucumber in grocery stores due to the TikTok trend.

This and Yap

This and Yap trend revolved around appreciating little things, like sunset, beach, or any aesthetic view, and enjoying them. It’s about pairing two most random activities out of the routine life that we often take for granted.

Content creators made reels with footage of cozy cafes or outdoor sitting or a friend’s place with two or more people “yapping” and living in the moment.

Running From the Police

In this funny trend, the main character is pretending to run from the police, and while on the run, the person hears out the police passing an admiring compliment about the person on a radio.

The creators set the video of the “Running From the Police” trend on the song “Died in Your Arms” by Cutting Crew, which intensifies the frozen turn and Aha moment.

Conclusively, these trends gave creators and marketers value content and a fun way to engage with their audience and opened the way to endless ideas in the upcoming years.